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Documentaries show us the world, and sometimes we feel helpless afterwards. ShareDoc wants to change that: with a QR code, documentaries can collect donations and advertise themselves at the same time.
A QR code makes all the difference. This is how ShareDoc promotes its cause among documentary filmmakers: not only to show the world, but also to help people help. Because "nothing is more frustrating than wanting to help but not being able to."
Anne-Marie Borsboom calls this the "post-documentary blues" when the realization is followed by a feeling of helplessness. The dilemma is well known. Many documentaries already reveal in the credits or on the website where there are opportunities to donate or even get involved personally. ShareDoc makes this part of its program: 54 documentaries are now represented on the website - not as a stream, but above all with one purpose: to continue to have an impact.
Documentaries can collect donations or start petitions on ShareDoc. Each project receives a QR code that can be used in the credits or on the cinema ticket. All of this is free, and access is open. The only minimum requirement is the UN's 17 sustainability goals, says Borsboom. "The audience decides on quality, not ShareDoc." However, many of the films on the platform are also shown at festivals - they are a kind of gatekeeper.
ShareDoc